Gestalt Theory as applied to graphic design is a kind of unified theory of what makes visuals “work". Essentially a set of principles about how every aesthetic and conceptual decision interrelates and influences each other, gestalt starts with some basic principles but is eventually about how the butterfly wings flap with the choice of a typeface and somehow result in the hurricane of a perfectly powerful layout. Or how ill-considered color choices can undermine whole compositions, or carefully styled typesetting specs can be the bedrock of a publication’s overall visual rhythm.
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