August 28, 2019

Beware the new idea that seems too familiar.

As a designer, when your intuition taps you on the shoulder and says "Can't put our finger on it yet, but there's something familiar here in what you're doing"... You've got to step back and listen. Work the problem. Make sure you're pursuing uniqueness that's relevant to the client/brief. Look how Peloton smartly evoked cycling though their mark, and Grip 6 is just lazily using a borrowed motif without trying much to incorporate what they do/sell. 

I'm not implying the Grip 6 designer was plagiarizing -- we've all got tens of thousands of pieces of visual flotsam and jetsam floating in our minds at any given time, and some things we think are brilliant and original are just re-interpretations of visual memories our subconscious is pushing on us. The key is to reinterpret and repurpose what we notice in the world through the lens of how it can additionally carry meaning for our clients. THIS is the key to borrowing what you see in the world without stealing it outright. You have to be able to re-express some portion of it with new or additional meaning/purpose.

August 24, 2019

None of this is about you, really.

"No one really cares how clever you are. They're too busy asking themselves why they should care about what you have to say".

Whether you're a creative selling yourself or your agency, or a client selling your product or service, it's easy to get ensnared in the trap of thinking "We already have a great product. All we need to do is tell people about it."

Nope.

Read more

August 24, 2019

Emotion-Based Communications

Here’s the secret to attracting your audience’s attention and getting results:

When people are emotionally engaged by your messages and desire more information, they have a much higher – an exponentially higher — chance of actually making decisions based on it. If someone isn’t engaged by your messages, then it’s safe to say they’re only being bombarded by unsolicited communications you haven’t helped them care about. Read more

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COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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