"No one really cares how clever you are. They're too busy asking themselves why they should care about what you have to say".
Whether you're a creative selling yourself or your agency, or a client selling your product or service, it's easy to get ensnared in the trap of thinking "We already have a great product. All we need to do is tell people about it."
Nope.
When people are emotionally engaged by your messages and desire more information, they have a much higher – an exponentially higher — chance of actually making decisions based on it. If someone isn’t engaged by your messages, then it’s safe to say they’re only being bombarded by unsolicited communications you haven’t helped them care about. Read more
CONNECT
COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
Certified Leader for Creativity
Grant Award Winner
Founding Vice President
MetaVisual • 3535 Southwest 63rd Lane • Gainesville, FL 32608 • 352.262.4865
©2019 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan.
Trademarks and IP are copyrights of their respective owners. The Gainesville Fruit Co. and Bureau of National Wonders are properties of MetaVisual.
