All Posts in Creative Direction

August 28, 2016 - No Comments!

Gestalt Theory and the Music of Design

Gestalt Theory as applied to graphic design is a kind of unified theory of what makes visuals “work". Essentially a set of principles about how every aesthetic and conceptual decision interrelates and influences each other, gestalt starts with some basic principles but is eventually about how the butterfly wings flap with the choice of a typeface and somehow result in the hurricane of a perfectly powerful layout. Or how ill-considered color choices can undermine whole compositions, or carefully styled typesetting specs can be the bedrock of a publication’s overall visual rhythm.

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February 12, 2016 - No Comments!

Why?

I'm convinced that a vast majority of being an effective designer, communicator or creative professional isn't about inspiration, perspiration, creativity, or having a gift. Read more

October 23, 2015 - No Comments!

Emotion-Based Communications

Here’s the secret to attracting your audience’s attention and getting results:

When people are emotionally engaged by your messages and desire more information, they have a much higher – an exponentially higher — chance of actually making decisions based on it. If someone isn’t engaged by your messages, then it’s safe to say they’re only being bombarded by unsolicited communications you haven’t helped them care about. Read more