March 4, 2020

Five Keys to Focusing Your Brand

I've been writing pieces over on LinkedIn lately, as I cultivate the speaking & consulting parts of MetaVisual's business. I wanted to share this essay on finding brand focus for ourselves when we're always busy focused on our customers. It's often the hardest thing for agencies and creatives to do. I outline five steps that will help you and your team dial in, find clarity and get purposeful about the brand you put out into the world.

March 4, 2020

The Trouble With Creativity & Innovation

I had the honor recently of authoring a guest blog on issues relating to creativity & innovation from a management and leadership perspective for my friend and global business leadership expert John Spence. The response has been fabulous, and I hope you enjoy my perspective and suggestions. Hopefully you'll also spend some time on John's blog, where you can find tons of amazing insights from one of the world's leading authorities on business excellence.

December 31, 2019

2020: A New “why?” for MetaVisual

After nearly a decade at the University of Florida as a creative leader and brand strategist, it’s time to charge ahead to new challenges and put my UF experiences to good use. I’m excited and thrilled to announce MetaVisual is my full-time home once again, making 2020 my 28th year in Gainesville as a creative professional and design leader. 

What will MetaVisual focus on moving forward?

Read more

August 24, 2019

9 Keys to Creative Direction

A Creative Director:

1. Is a chameleon who understands the balance between concepts & strategy, between the message & the medium.
2. Frames problems in new ways and makes original solutions. Read more

August 24, 2019

Inspiration is for Amateurs

"Inspiration is for amateurs — the rest of us just show up and get to work. the belief that things will grow out of the activity itself and that you will — through work — bump into other possibilities and kick open other doors that you would never have dreamt of if you were just sitting around looking for a great ‘art idea.’ " -- Chuck Close

Chuck Close On Creativity via Brainpickings

August 24, 2019

Why? That IS the question.

I'm convinced that a vast majority of being an effective designer, communicator or creative professional isn't about inspiration, perspiration, creativity, or having a gift. Read more

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COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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Certified Leader for Creativity

Grant Award Winner

Founding Vice President

MetaVisual  •  3535 Southwest 63rd Lane • Gainesville, FL  32608 • 352.262.4865

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