Gestalt Theory as applied to graphic design is a kind of unified theory of what makes visuals “work". Essentially a set of principles about how every aesthetic and conceptual decision interrelates and influences each other, gestalt starts with some basic principles but is eventually about how the butterfly wings flap with the choice of a typeface and somehow result in the hurricane of a perfectly powerful layout. Or how ill-considered color choices can undermine whole compositions, or carefully styled typesetting specs can be the bedrock of a publication’s overall visual rhythm.
"Inspiration is for amateurs — the rest of us just show up and get to work. the belief that things will grow out of the activity itself and that you will — through work — bump into other possibilities and kick open other doors that you would never have dreamt of if you were just sitting around looking for a great ‘art idea.’ " -- Chuck Close
Here’s the secret to attracting your audience’s attention and getting results:
When people are emotionally engaged by your messages and desire more information, they have a much higher – an exponentially higher — chance of actually making decisions based on it. If someone isn’t engaged by your messages, then it’s safe to say they’re only being bombarded by unsolicited communications you haven’t helped them care about.Read more