26th National Cowboy Poetry Gathering
POSTER & MERCHANDISING DESIGN
Creative Direction
Illustration
Design
Commissioned by the Western Folklife Center in Elko, Nevada, MetaVisual was challenged to create an iconic poster which would bring a fresh, new perspective to the sort of Remington-esque traditional western imagery commonly used for such events. In addition, the Gathering in 2010 would feature cowboys from Florida and Louisiana. The use of unexpected colors and cabbage palm backgrounds lends a distinct southern “sun belt” feeling, creating an unexpected and striking visual.
![26th Cowboy Poetry poster [sketch C]](http://meta-visual.com/wp-content/uploads/2016/02/26th-Cowboy-Poetry-poster-sketch-C.jpg)
![26th Cowboy Poetry poster [sketch B]](http://meta-visual.com/wp-content/uploads/2016/02/26th-Cowboy-Poetry-poster-sketch-B.jpg)
![26th Cowboy Poetry poster [sketch A]](http://meta-visual.com/wp-content/uploads/2016/02/26th-Cowboy-Poetry-poster-sketch-A.jpg)
Selected Projects
IntersectionsEditorial Illustrations
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Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
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UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
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UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
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Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
CONNECT
COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
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Grant Award Winner
Founding Vice President
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