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Corporate Women Unleashed

Visual Identity & Trademark Design 

Client: Kathleen Byars, Corporate Women Unleashed

There’s no better metaphor for an executive soaring to new heights than a bird who’s escaped from the gilded gage.

Corporate Women Unleashed is an online training and education program for successful professional women seeking a sustainable solution to personal well-being and fulfillment without sacrificing a demanding & successful career. CWU serves these successful professionals who have achieved “it all” and yet find themselves unfulfilled, living on auto-pilot, and living unhealthy lives. Delivering deep well-being in their careers, relationships, health, and personal pursuits, CWU helps break the cultural conditioning of “work first, play second”.

Corporate Women Unleashed’s primary trademark is a powerful statement in an exclusive package.  With a vibrant idealism and clear confident posture, the mark is a reflection of the journey towards highly successful careers without personal sacrifice. 

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The idea of the gilded cage inpired many of the early logo concepts,
but soon gave way to a bird who has metaphorocally left the cage behind.

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The client wanted to avoid the obvious choice of black and gold to suggest upscale exclusiveness - the choice of dark orange and a teal both bring a positive energy to the brand - and when combined occasionally with gold foil now suggests a very uplifting and upscale brand.

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Multiple logo versions were created for narrow and wide spaces.

This project was a remarkable journey through many different iterations and expressions of Corporate Women Unleashed's purpose and mission. Many preliminary explorations, though unused, served to inform and guide the client to the final concept in a way that felt natural and unforced. This kind of playful, open-minded exploration lies at the heart of any good client-designer partnership, and often results in meaningful, lasting work. 

Selected Projects

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IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

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Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

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Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

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Grant Award Winner

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Founding Vice-President

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