Corporate Women Unleashed
Visual Identity & Trademark Design
Client: Kathleen Byars, Corporate Women Unleashed
There’s no better metaphor for an executive soaring to new heights than a bird who’s escaped from the gilded gage.
Corporate Women Unleashed is an online training and education program for successful professional women seeking a sustainable solution to personal well-being and fulfillment without sacrificing a demanding & successful career. CWU serves these successful professionals who have achieved “it all” and yet find themselves unfulfilled, living on auto-pilot, and living unhealthy lives. Delivering deep well-being in their careers, relationships, health, and personal pursuits, CWU helps break the cultural conditioning of “work first, play second”.
Corporate Women Unleashed’s primary trademark is a powerful statement in an exclusive package. With a vibrant idealism and clear confident posture, the mark is a reflection of the journey towards highly successful careers without personal sacrifice.
The idea of the gilded cage inpired many of the early logo concepts,
but soon gave way to a bird who has metaphorocally left the cage behind.
The client wanted to avoid the obvious choice of black and gold to suggest upscale exclusiveness - the choice of dark orange and a teal both bring a positive energy to the brand - and when combined occasionally with gold foil now suggests a very uplifting and upscale brand.
Multiple logo versions were created for narrow and wide spaces.
This project was a remarkable journey through many different iterations and expressions of Corporate Women Unleashed's purpose and mission. Many preliminary explorations, though unused, served to inform and guide the client to the final concept in a way that felt natural and unforced. This kind of playful, open-minded exploration lies at the heart of any good client-designer partnership, and often results in meaningful, lasting work.
WhisperCuts: A Speakeasy SalonBranding & Identity Design
National Day of the Cowboy 2020Illustration
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign