Dive Gear Express
IDENTITY & ADVERTISING DESIGN
Creative Direction
Logo Design
Copywriting
Design
When asked to create something “unexpected and bold” for a worldwide retailer of highly technical diving gear, MetaVisual delivered a new logo and ad campaign to turn heads and grab attention. There’s no water to be found anywhere—just the kind of unexpected, striking visual to drive their point home and make a lasting impression. Especially in magazines full of masks, fins and miles of blue water. Upon seeing the first ad, the client immediately asked for a second to maximize the impact of a bold message.
Selected Projects
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
CONNECT
COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
Certified Leader for Creativity
Grant Award Winner
Founding Vice President
MetaVisual • 3535 Southwest 63rd Lane • Gainesville, FL 32608 • 352.262.4865
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