Dive Gear Express

IDENTITY & ADVERTISING DESIGN 

Creative Direction
Logo Design
Copywriting
Design

When asked to create something “unexpected and bold” for a worldwide retailer of highly technical diving gear, MetaVisual delivered a new logo and ad campaign to turn heads and grab attention. There’s no water to be found anywhere—just the kind of unexpected, striking visual to drive their point home and make a lasting impression. Especially in magazines full of masks, fins and miles of blue water. Upon seeing the first ad, the client immediately asked for a second to maximize the impact of a bold message.

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Selected Projects

Corporate Women UnleashedVisual Identity

WhisperCuts: A Speakeasy SalonBranding & Identity Design

IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

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Certified Leader for Creativity

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Grant Award Winner

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Certified Design Thinker

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Founding Vice-President

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©2020 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan. Trademarks and IP are copyrights of their respective owners.

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MetaVisual  •  Gainesville, FL  •  352.262.4865