Dive Rite Brand Identity

100TH ANNIVERSARY MESSAGING + CAMPAIGN

Creative Direction
Art Direction
Illustration + Design

Dive Rite is a world leader in technical diving equipment -- gear used in some of the most hazardous conditions in the world, like cave diving. Because life and death can be on the line when choosing the right dive equipment, MetaVisual was asked to create a robust, solid mark that would reflect the trust placed in the company's long standing reputation as the ultimate in dependability and safety.

The solution was a logomark with dual meaning: part dive flag and part line marker (the plastic arrow tab added to dive lines indicating direction). Custom typography adds to the contemporary quality of the mark. The identity was implemented in advertising and on products, including rubber molded patches, labeled accessories and embroidered items.

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Selected Projects

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

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COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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