Dive Rite Brand Identity
100TH ANNIVERSARY MESSAGING + CAMPAIGN
Creative Direction
Art Direction
Illustration + Design
Dive Rite is a world leader in technical diving equipment -- gear used in some of the most hazardous conditions in the world, like cave diving. Because life and death can be on the line when choosing the right dive equipment, MetaVisual was asked to create a robust, solid mark that would reflect the trust placed in the company's long standing reputation as the ultimate in dependability and safety.
The solution was a logomark with dual meaning: part dive flag and part line marker (the plastic arrow tab added to dive lines indicating direction). Custom typography adds to the contemporary quality of the mark. The identity was implemented in advertising and on products, including rubber molded patches, labeled accessories and embroidered items.
Selected Projects
Corporate Women UnleashedVisual Identity
WhisperCuts: A Speakeasy SalonBranding & Identity Design
National Day of the Cowboy 2020Illustration
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
Certified Leader for Creativity
Grant Award Winner
Certified Design Thinker
Founding Vice-President
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