The Gainesville Fruit Co.

ART PRINT SERIES, 2005-2015 

Creative Direction
Packaging Design
Logo Design

For more than a decade MetaVisual crafted a series of art prints, in a faux-vintage produce label aesthetic, that celebrated cherished landmarks in and around Gainesville, Florida.

It’s ironic that as the world gets smaller, the sense of community that binds us is often a casualty of the modern age. What the Gainesville Fruit Co. has provided for me over the past 10 years is an opportunity to understand why Gainesville is so special in that regard, and a chance to remind people of that with my work. And the ultimate reward comes from all our fans across the country, who have told me that they value and cherish this body of work. One that celebrates the town they love, in a bold and graphic way that matches the energy and spirit of their enthusiasm. I'm a firm believer that every graphic designer has a responsibility to ask:

“Does my work add to this community in a meaningful, lasting way? Should it? Can it?”

Explore the entire series and it's history here. 


Selected Projects

Corporate Women UnleashedVisual Identity

WhisperCuts: A Speakeasy SalonBranding & Identity Design

IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

IDEO copy

Certified Leader for Creativity

Grant Award Winner

Certified Design Thinker

Founding Vice-President

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