The Gainesville Fruit Co.

ART PRINT SERIES, 2005-2015 

Creative Direction
Illustration
Branding
Packaging Design
Logo Design

For more than a decade MetaVisual crafted a series of art prints, in a faux-vintage produce label aesthetic, that celebrated cherished landmarks in and around Gainesville, Florida.

It’s ironic that as the world gets smaller, the sense of community that binds us is often a casualty of the modern age. What the Gainesville Fruit Co. has provided for me over the past 10 years is an opportunity to understand why Gainesville is so special in that regard, and a chance to remind people of that with my work. And the ultimate reward comes from all our fans across the country, who have told me that they value and cherish this body of work. One that celebrates the town they love, in a bold and graphic way that matches the energy and spirit of their enthusiasm. I'm a firm believer that every graphic designer has a responsibility to ask:

“Does my work add to this community in a meaningful, lasting way? Should it? Can it?”

Explore the entire series and it's history here.