The Gainesville Fruit Co.
ART PRINT SERIES, 2005-2015
Creative Direction
Illustration
Branding
Packaging Design
Logo Design
For more than a decade MetaVisual crafted a series of art prints, in a faux-vintage produce label aesthetic, that celebrated cherished landmarks in and around Gainesville, Florida.
It’s ironic that as the world gets smaller, the sense of community that binds us is often a casualty of the modern age. What the Gainesville Fruit Co. has provided for me over the past 10 years is an opportunity to understand why Gainesville is so special in that regard, and a chance to remind people of that with my work. And the ultimate reward comes from all our fans across the country, who have told me that they value and cherish this body of work. One that celebrates the town they love, in a bold and graphic way that matches the energy and spirit of their enthusiasm. I'm a firm believer that every graphic designer has a responsibility to ask:
“Does my work add to this community in a meaningful, lasting way? Should it? Can it?”
Selected Projects
Corporate Women UnleashedVisual Identity
WhisperCuts: A Speakeasy SalonBranding & Identity Design
National Day of the Cowboy 2020Illustration
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
Certified Leader for Creativity
Grant Award Winner
Certified Design Thinker
Founding Vice-President
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MetaVisual • Gainesville, FL • 352.262.4865