Gainesville Regional Utilities

100TH ANNIVERSARY MESSAGING + CAMPAIGN

MetaVisual
Creative Direction
Copywriting
Illustration + Design

A publicly-owned utility, GRU has historically faced ongoing PR challenges surrounding its governance and relationship with the community. MetaVisual was asked to provide some creative insight and challenged to create an anniversary campaign that would place emphasis on GRU's value to the community. A series of graphic poster images were created to illustrate the components of GRU's operations, and copywriting revisited the utility's origins: 

"GRU's century of service began with a simple idea: Serve us. SInce 1912 we've been measuring service to the community not in kilowatts, gallons, BTUs or bandwidth -- but in the power of people."

GRU_100th

Selected Projects

Corporate Women UnleashedVisual Identity

WhisperCuts: A Speakeasy SalonBranding & Identity Design

IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

IDEO copy

Certified Leader for Creativity

Ideas_That_Matter

Grant Award Winner

IBM_logo

Certified Design Thinker

AIGAgainesville_GNV-reverse-website

Founding Vice-President

svg-image

©2020 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan. Trademarks and IP are copyrights of their respective owners.

Social_FB
Social_TW
Social_LinkedIn

MetaVisual  •  Gainesville, FL  •  352.262.4865