Gainesville Regional Utilities
100TH ANNIVERSARY MESSAGING + CAMPAIGN
MetaVisual
Creative Direction
Copywriting
Illustration + Design
A publicly-owned utility, GRU has historically faced ongoing PR challenges surrounding its governance and relationship with the community. MetaVisual was asked to provide some creative insight and challenged to create an anniversary campaign that would place emphasis on GRU's value to the community. A series of graphic poster images were created to illustrate the components of GRU's operations, and copywriting revisited the utility's origins:
"GRU's century of service began with a simple idea: Serve us. SInce 1912 we've been measuring service to the community not in kilowatts, gallons, BTUs or bandwidth -- but in the power of people."
Selected Projects
Corporate Women UnleashedVisual Identity
WhisperCuts: A Speakeasy SalonBranding & Identity Design
National Day of the Cowboy 2020Illustration
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Certified Leader for Creativity
Grant Award Winner
Certified Design Thinker
Founding Vice-President
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MetaVisual • Gainesville, FL • 352.262.4865