FEATURED PROJECT
Editorial Illustrations • January 2020
CLIENT: University of Florida College of Liberal Arts & Sciences
INTERSECTIONS: What The Humanities Can Teach Us About the World's Most Pressing Issues
How can classical studies help us understand today's complex issues? The award of a $400,000 grant from the Andrew W. Mellon Foundation to UF's College of Liberal Arts & Sciences is bringing students and faculty together across disciplines to use the Humanities as a lens through which to interpret several "grand challenge" questions, such as:
• How do Black and Latinx people shape global & local
cultures, politics, and economies?
• How can we engage ethical issues in public life?
• What would the world look like without
mass incarceration?
• How do technologies influence our lives, then and now?
MetaVisual was asked to interpret the complex intersection of these concepts in a series of editorial illustrations for the cover and feature article of the Spring 2020 issue of YTORI, the College's semi-annual magazine. Using a digital collage approach with modern graphic elements and photography from the Metropolitan Museum's collection of antiquities and other public domain sources, this series of visual compositions explores the grand challenge questions posed by the Mellon grant's scope, as well as other modern topics.
Photography courtesy of Metropolitan Museum of Art, Heritage Auctions, iStock, Unsplash.com.
Meanwhile, it's the rare assignment that is so rich with possibilities that we are compelled to keep going, to explore other expressions of the idea.
In building these illustrations around such compelling questions, we couldn't help but wonder what other grand challenges we could explore. Themes of gender and cultural identity, women's issues, moral/ethical choices emerged. We are happy to share them here.
Selected Projects
Corporate Women UnleashedVisual Identity
WhisperCuts: A Speakeasy SalonBranding & Identity Design
National Day of the Cowboy 2020Illustration
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign