The Agency: Capabilities Brochure

PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA 

THE AGENCY AT UF
Creative Direction
Art Direction
Photo Direction
Advertising Design + Copywriting
Additional photos and type designs by Agency team members

It was a thrill in 2016 to immerse myself in the world of young minds at The Agency at UF, and learn about how they were shaking up the world with their perspectives and attitudes towards life, work, brands and purpose. My "First 100 Days" as Creative Director were all about encapsulating their impact and delivering a message of how The Agency was a unique opportunity for brands to learn and experiment with us. The result was an expanded identity system including this capabilities brochure, produced by StorterChilds Printing Co. and photographed here by John Jernigan. Featuring an industrial look with metallic papers and a screw post binding that matched The Agency's garage-inspired studio space, the introductory message inside challenged the Millennial stereotype of taking the blame for "killing" dozens of industries. "The only thing Millennials (and Gen Z) are killing is your status quo".

 

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Selected Projects

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

CONNECT

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COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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Certified Leader for Creativity

Grant Award Winner

Founding Vice President

MetaVisual  •  3535 Southwest 63rd Lane • Gainesville, FL  32608 • 352.262.4865

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