UF: MAVY® Map
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
*LOCAL ADDY GOLD AWARD-WINNER
Jim Harrison: Creative Direction, Illustration, Design
Sabrina Siegel, Rachel Lescano: Illustration
From 2015-19 MAVY was a proprietary online market research community built and operated by The Agency at UF, within the College of Journalism and Communications. By providing deep access to young thinking around timely research topics, MAVY allowed The Agency to deliver authentic insights surrounding its clients' areas of need.
To promote MAVY to influencers and media, the idea was hatched to provide a tongue-in-cheek "map" to help navigate the young adult landscape, filled with pithy labels based on the language of trends, slang and memes.
Selected Projects
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
CONNECT
COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
Certified Leader for Creativity
Grant Award Winner
Founding Vice President
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