UF: MAVY® Map

PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA 
*LOCAL ADDY GOLD AWARD-WINNER

Jim Harrison: Creative Direction, Illustration, Design
Sabrina Siegel, Rachel Lescano: Illustration

From 2015-19 MAVY was a proprietary online market research community built and operated by The Agency at UF, within the College of Journalism and Communications. By providing deep access to young thinking around timely research topics, MAVY allowed The Agency to deliver authentic insights surrounding its clients' areas of need.

To promote MAVY to influencers and media, the idea was hatched to provide a tongue-in-cheek "map" to help navigate the young adult landscape, filled with pithy labels based on the language of trends, slang and memes. 

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Selected Projects

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

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COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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Certified Leader for Creativity

Grant Award Winner

Founding Vice President

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