Print

UF: Gatorade® 50th Anniversary

PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA 

Creative Direction: Jim Harrison
Logo Design: Jim Harrison + Christian Allison

Gatorade is one of higher education's first and biggest tech transfer success stories, generating millions in revenue and royalties for UF, but more importantly its creation sparked an era of research at UF that continues to this day. 2015 was Gatorade's 50th anniversary, and UF worked with Pepsi and their Gatorade team to make the anniversary in October a celebration to remember. 

Because its creation was an interdisciplinary affair, the anniversary branding identity was purposefully designed to have 4 variations: logo badges that represented the Health Sciences, Athletics, the Gator Nation and UF itself. Working closely with Pepsi marketing allowed for the creation of a co-branded system where Gatorade and UF trademarks could live in harmony. 

G-50 Badges_[ALT]
G-50_shirt
G-50_fans
G50_social_Fri-1
G50_social_Thurs-1
G50_social_Wed-1
G50_social_Tue-1

Selected Projects

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

CONNECT

Social_FB
Social_TW
Social_LinkedIn
Social_Insta

COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

IDEO copy
Ideas_That_Matter
AIGAgainesville_GNV-reverse-website

Certified Leader for Creativity

Grant Award Winner

Founding Vice President

MetaVisual  •  3535 Southwest 63rd Lane • Gainesville, FL  32608 • 352.262.4865

svg-image

©2019 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan.
Trademarks and IP are copyrights of their respective owners. The Gainesville Fruit Co. and Bureau of National Wonders are properties of MetaVisual.