UF: Gatorade® 50th Anniversary
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Creative Direction: Jim Harrison
Logo Design: Jim Harrison + Christian Allison
Gatorade is one of higher education's first and biggest tech transfer success stories, generating millions in revenue and royalties for UF, but more importantly its creation sparked an era of research at UF that continues to this day. 2015 was Gatorade's 50th anniversary, and UF worked with Pepsi and their Gatorade team to make the anniversary in October a celebration to remember.
Because its creation was an interdisciplinary affair, the anniversary branding identity was purposefully designed to have 4 variations: logo badges that represented the Health Sciences, Athletics, the Gator Nation and UF itself. Working closely with Pepsi marketing allowed for the creation of a co-branded system where Gatorade and UF trademarks could live in harmony.
![G-50 Badges_[ALT]](http://meta-visual.com/wp-content/uploads/2016/02/tn_G-50.jpg)
Selected Projects
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
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Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
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