UF: Innovation Academy Branding
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Jim Harrison: Creative Direction, Branding + Identity Design, Copywriting, Photo Direction, Collateral Design
Paul Bernard: Copywriting
Elecia Crumpton: Collateral Design
Ray Carson + Bernard Brzezinski: Photography
Christian Allison: Medallion Design
The University of Florida's Innovation Academy is a spring/summer cohort of students who are on a unique path. They will be some of the first students in the nation to graduate with minors in one of the world's most desired skill sets: Innovation. This identity design's fundamental purpose was to set IA apart from the vast majority of enrollment options open to high school students from other universities. From oversized formats, metallic inks and HDR portrait photos of students, the Innovation Academy’s materials present an instant aura of uniqueness, energy and opportunity.
Selected Projects
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
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COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
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Grant Award Winner
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