UF: Innovation Academy Branding

PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA 

Jim Harrison: Creative Direction, Branding + Identity Design, Copywriting, Photo Direction, Collateral Design
Paul Bernard: Copywriting
Elecia Crumpton: Collateral Design
Ray Carson + Bernard Brzezinski: Photography
Christian Allison: Medallion Design

The University of Florida's Innovation Academy is a spring/summer cohort of students who are on a unique path. They will be some of the first students in the nation to graduate with minors in one of the world's most desired skill sets: Innovation. This identity design's fundamental purpose was to set IA apart from the vast majority of enrollment options open to high school students from other universities. From oversized formats, metallic inks and HDR portrait photos of students, the Innovation Academy’s materials present an instant aura of uniqueness, energy and opportunity.