UF: Innovation Academy Branding


Jim Harrison: Creative Direction, Branding + Identity Design, Copywriting, Photo Direction, Collateral Design
Paul Bernard: Copywriting
Elecia Crumpton: Collateral Design

Ray Carson + Bernard Brzezinski: Photography
Christian Allison: Medallion Design

The University of Florida's Innovation Academy is a spring/summer cohort of students who are on a unique path. They will be some of the first students in the nation to graduate with minors in one of the world's most desired skill sets: Innovation. This identity design's fundamental purpose was to set IA apart from the vast majority of enrollment options open to high school students from other universities. From oversized formats, metallic inks and HDR portrait photos of students, the Innovation Academy’s materials present an instant aura of uniqueness, energy and opportunity.

UF brand design expert Gainesville
UF brand design expert Gainesville

Selected Projects

Corporate Women UnleashedVisual Identity

WhisperCuts: A Speakeasy SalonBranding & Identity Design

IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

IDEO copy

Certified Leader for Creativity

Grant Award Winner

Certified Design Thinker

Founding Vice-President

©2020 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan. Trademarks and IP are copyrights of their respective owners.

MetaVisual  •  Gainesville, FL  •  352.262.4865