UF: Land Grant Anniversary Advertising
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Creative Direction, Logos/Branding, Design: Jim Harrison
Copywriting: Paul Bernard
Photography: Ray Carson / Library of Congress
THE BRIEF: Increase awareness of UF’s land-grant status and the 150-year commemoration of the Morrill Act, signed into law by Abraham Lincoln. The Morrill Act made the scope and impact of today's major public universities possible.
THE AUDIENCE: Supporters of Gator athletics
THE SOLUTION: Design two ads to run in UF football programs that in a light-hearted, but respectful manner, pay tribute to President Lincoln’s involvement in the land-grant legislation by using a football analogy.
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