UF: Land Grant Anniversary Advertising

PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA 

Creative Direction, Logos/Branding, Design: Jim Harrison
Copywriting: Paul Bernard
Photography: Ray Carson / Library of Congress

THE BRIEF: Increase awareness of UF’s land-grant status and the 150-year commemoration of the Morrill Act, signed into law by Abraham Lincoln. The Morrill Act made the scope and impact of today's major public universities possible.

THE AUDIENCE: Supporters of Gator athletics

THE SOLUTION: Design two ads to run in UF football programs that in a light-hearted, but respectful manner, pay tribute to President Lincoln’s involvement in the land-grant legislation by using a football analogy.

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Selected Projects

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

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COMMITTED TO GAINESVILLE

Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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