UF: Land Grant Anniversary Advertising
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Creative Direction, Logos/Branding, Design: Jim Harrison
Copywriting: Paul Bernard
Photography: Ray Carson / Library of Congress
THE BRIEF: Increase awareness of UF’s land-grant status and the 150-year commemoration of the Morrill Act, signed into law by Abraham Lincoln. The Morrill Act made the scope and impact of today's major public universities possible.
THE AUDIENCE: Supporters of Gator athletics
THE SOLUTION: Design two ads to run in UF football programs that in a light-hearted, but respectful manner, pay tribute to President Lincoln’s involvement in the land-grant legislation by using a football analogy.
Selected Projects
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
CONNECT
COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
Certified Leader for Creativity
Grant Award Winner
Founding Vice President
MetaVisual • 3535 Southwest 63rd Lane • Gainesville, FL 32608 • 352.262.4865
©2019 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan.
Trademarks and IP are copyrights of their respective owners. The Gainesville Fruit Co. and Bureau of National Wonders are properties of MetaVisual.