UF: Land Grant Anniversary Advertising
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Creative Direction, Logos/Branding, Design: Jim Harrison
Copywriting: Paul Bernard
Photography: Ray Carson / Library of Congress
THE BRIEF: Increase awareness of UF’s land-grant status and the 150-year commemoration of the Morrill Act, signed into law by Abraham Lincoln. The Morrill Act made the scope and impact of today's major public universities possible.
THE AUDIENCE: Supporters of Gator athletics
THE SOLUTION: Design two ads to run in UF football programs that in a light-hearted, but respectful manner, pay tribute to President Lincoln’s involvement in the land-grant legislation by using a football analogy.
Selected Projects
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
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COMMITTED TO GAINESVILLE
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