UF: Presidential Search Materials


Creative Direction, Art Direction + Design: Jim Harrison
Additional Graphic Design / Layout: Elecia Crumpton
Copywriting: Paul Bernard + University Relations staff 
Photography: Ray Carson / Bernard Brzezinski

In late 2014, the challenge of helping to attract the next president to the University of Florida was a critical mission. With renewed state legislative support, and funding accompanying a designation as a preeminent institution, UF was about to enter a new era of growth and needed to find the right leader to fuel its rise into the upper ranks of public research universities nationwide. The search was a success, and President Kent Fuchs has since been heralded as a dynamic leader with a strong connection to UF faculty, students and staff, as well as a powerful vision to carry UF forward in the years to come. 

An ambitious package of materials was created for a very limited group of executive leaders, which included a bound + embossed black folio case with blue satin accents, collateral for a position profile and look book, as well as other materials. 

BELOW: In 2013 an initial search was begun, and a similar package was developed before ultimately the search was cancelled and put on hold for a year. An anodized metal slipbox case was etched with the UF monogram, accented in orange paper and blue satin, and packed with collateral materials.

UF brand design expert Gainesville
UF brand design expert Gainesville

Selected Projects

Corporate Women UnleashedVisual Identity

WhisperCuts: A Speakeasy SalonBranding & Identity Design

IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

IDEO copy

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