UF: Presidential Search Materials
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Creative Direction, Art Direction + Design: Jim Harrison
Additional Graphic Design / Layout: Elecia Crumpton
Copywriting: Paul Bernard + University Relations staff
Photography: Ray Carson / Bernard Brzezinski
In late 2014, the challenge of helping to attract the next president to the University of Florida was a critical mission. With renewed state legislative support, and funding accompanying a designation as a preeminent institution, UF was about to enter a new era of growth and needed to find the right leader to fuel its rise into the upper ranks of public research universities nationwide. The search was a success, and President Kent Fuchs has since been heralded as a dynamic leader with a strong connection to UF faculty, students and staff, as well as a powerful vision to carry UF forward in the years to come.
An ambitious package of materials was created for a very limited group of executive leaders, which included a bound + embossed black folio case with blue satin accents, collateral for a position profile and look book, as well as other materials.
BELOW: In 2013 an initial search was begun, and a similar package was developed before ultimately the search was cancelled and put on hold for a year. An anodized metal slipbox case was etched with the UF monogram, accented in orange paper and blue satin, and packed with collateral materials.
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
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