UF: Presidential Search Materials
PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA
Creative Direction, Art Direction + Design: Jim Harrison
Additional Graphic Design / Layout: Elecia Crumpton
Copywriting: Paul Bernard + University Relations staff
Photography: Ray Carson / Bernard Brzezinski
In late 2014, the challenge of helping to attract the next president to the University of Florida was a critical mission. With renewed state legislative support, and funding accompanying a designation as a preeminent institution, UF was about to enter a new era of growth and needed to find the right leader to fuel its rise into the upper ranks of public research universities nationwide. The search was a success, and President Kent Fuchs has since been heralded as a dynamic leader with a strong connection to UF faculty, students and staff, as well as a powerful vision to carry UF forward in the years to come.
An ambitious package of materials was created for a very limited group of executive leaders, which included a bound + embossed black folio case with blue satin accents, collateral for a position profile and look book, as well as other materials.
BELOW: In 2013 an initial search was begun, and a similar package was developed before ultimately the search was cancelled and put on hold for a year. An anodized metal slipbox case was etched with the UF monogram, accented in orange paper and blue satin, and packed with collateral materials.
Selected Projects
Corporate Women UnleashedVisual Identity
WhisperCuts: A Speakeasy SalonBranding & Identity Design
National Day of the Cowboy 2020Illustration
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
Certified Leader for Creativity
Grant Award Winner
Certified Design Thinker
Founding Vice-President
©2020 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan. Trademarks and IP are copyrights of their respective owners.
MetaVisual • Gainesville, FL • 352.262.4865