UF: Presidential Search Materials

PRODUCED AS CREATIVE DIRECTOR, UNIVERSITY OF FLORIDA 

Creative Direction, Art Direction + Design: Jim Harrison
Additional Graphic Design / Layout: Elecia Crumpton
Copywriting: Paul Bernard + University Relations staff 
Photography: Ray Carson / Bernard Brzezinski

In late 2014, the challenge of helping to attract the next president to the University of Florida was a critical mission. With renewed state legislative support, and funding accompanying a designation as a preeminent institution, UF was about to enter a new era of growth and needed to find the right leader to fuel its rise into the upper ranks of public research universities nationwide. The search was a success, and President Kent Fuchs has since been heralded as a dynamic leader with a strong connection to UF faculty, students and staff, as well as a powerful vision to carry UF forward in the years to come. 

An ambitious package of materials was created for a very limited group of executive leaders, which included a bound + embossed black folio case with blue satin accents, collateral for a position profile and look book, as well as other materials. 

BELOW: In 2013 an initial search was begun, and a similar package was developed before ultimately the search was cancelled and put on hold for a year. An anodized metal slipbox case was etched with the UF monogram, accented in orange paper and blue satin, and packed with collateral materials.

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Selected Projects

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

WUFT-WJUF Anniversary PosterPoster Design / Illustration

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

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