WhisperCuts: A Speakeasy Salon
BRANDING & IDENTITY DESIGN
Creative Direction
Logo Design
"It's not the hair you grow, it's who you know."
Inspired by the worldwide quarantine's impact on personal style & hygine, WhisperCuts was launched as a "What if?" branding exercise, but soon evolved into an open challenge for young brand designers to express their take on a universal need, and a subject everyone happens to be talking about.
Imagined as a secret and exclusive opportunity patterned after prohibition-era speakeasies, WhisperCuts aims to deliver an unforgettable experience and a positive emotional benefit. From MetaVisual's Creative Brief:
"Whisper Cuts is poised to provide the emotional lift of a good haircut at a time of cabin fever and social distancing. Nothing makes a stay-at-home order harder to endure than the maddening daily battle with unruly hair. But be careful who you tell, Whisper Cuts is doing it on the DL. Shhh… Whisper Cuts needs a trademark and brand identity that can launch big, but stay a secret."
Blind embossed drink coasters could serve as entrance tokens,
provided you know the secret password: "2-Bits".
Selected Projects
Corporate Women UnleashedVisual Identity
National Day of the Cowboy 2020Illustration
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
WUFT-WJUF Anniversary PosterPoster Design / Illustration
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
Certified Leader for Creativity
Grant Award Winner
Certified Design Thinker
Founding Vice-President
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