WUFT-WJUF Anniversary Poster
METAVISUAL
Creative Direction
Illustration
Design
It was an honor in 2017 to be asked to design a second annual fund raising poster for WUFT/WJUF, sister stations of the University of Florida’s public radio network. WIth the popularity of the Gainesville Fruit Company, MetaVisual was asked to interpret Gainesville's public radio stations as a classic "landmark" worthy of inclusion into the Gainesville Fruit Co. Luckily, UF's Smathers Libraries have one of the nation's largest collections of original fruit labels in the world -- and the collaboration allowed the poster design to be a historical walk through actual vintage labels surrounding the all-new centerpiece design element. From thousands of label choices, we curated a group fromwithin the stations' listening areas, and were pleased to discover many had names relatable to UF, such as Swamp Fox, Blue Key, Gold Gator and others.
BOTTOM RIGHT: Our first poster, circa 2007. After some RKO-inspired sketches, a concept emerged where the poster became a 2-panel design, representing the sister stations working together to broadcast over a landscape of North Florida’s lush wilderness.
Selected Projects
IntersectionsEditorial Illustrations
UF: The Agency Look BookIdentity Design, Collateral
Gainesville Fruit Co.Art Prints & Branding
Brand Identities & TrademarksLogo Designs
UF: Gatorade® 50th AnniversaryAnniversary Logo System
UF: Presidential Search MaterialsRecruitment Collateral
Exactech: Brand IdentityBrand Identity
UF: GatorBytes Publication DesignEditorial Design
MAVY MapMap Illustration
26th National Cowboy Poetry GatheringPoster Design
Moon, Mars and BeyondPoster Design
UF: Innovation Academy BrandingProgram Branding
Exactech: Optetrak Ad CampaignAdvertising Design
UF: Real Liberty CityStorytelling Campaign
The Dead HeroesSports Trademark
The Nature of Our CommunityPromotional Campaign
Dive Gear ExpressIdentity & Advertising
Desert Cowboy ExpressPoster Design
RTI Biologics: Orlando RoyaleSales Meeting Campaign
The Call to AdventureEditorial Illustration
Harn Museum of ArtMerchandising Design
The U.S. Bureau of National WondersPoster Series
Dive Rite Brand IdentityLogo Design
UF: Land Grant Anniversary AdvertisingAdvertising Design
Titanic: Ship of DreamsMerchandising Art
UF: Swamp SymphonyPoster Design
Gainesville Regional UtilitiesAnniversary Campaign
CONNECT
COMMITTED TO GAINESVILLE
Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.
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