WUFT-WJUF Anniversary Poster

METAVISUAL 

Creative Direction
Illustration
Design

It was an honor in 2017 to be asked to design a second annual fund raising poster for WUFT/WJUF, sister stations of the University of Florida’s public radio network. WIth the popularity of the Gainesville Fruit Company, MetaVisual was asked to interpret Gainesville's public radio stations as a classic "landmark" worthy of inclusion into the Gainesville Fruit Co. Luckily, UF's Smathers Libraries have one of the nation's largest collections of original fruit labels in the world -- and the collaboration allowed the poster design to be a historical walk through actual vintage labels surrounding the all-new centerpiece design element. From thousands of label choices, we curated a group fromwithin the stations' listening areas, and were pleased to discover many had names relatable to UF, such as Swamp Fox, Blue Key, Gold Gator and others.

BOTTOM RIGHT: Our first poster, circa 2007. After some RKO-inspired sketches, a concept emerged where the poster became a 2-panel design, representing the sister stations working together to broadcast over a landscape of North Florida’s lush wilderness.