WUFT-WJUF Anniversary Poster


Creative Direction

It was an honor in 2017 to be asked to design a second annual fund raising poster for WUFT/WJUF, sister stations of the University of Florida’s public radio network. WIth the popularity of the Gainesville Fruit Company, MetaVisual was asked to interpret Gainesville's public radio stations as a classic "landmark" worthy of inclusion into the Gainesville Fruit Co. Luckily, UF's Smathers Libraries have one of the nation's largest collections of original fruit labels in the world -- and the collaboration allowed the poster design to be a historical walk through actual vintage labels surrounding the all-new centerpiece design element. From thousands of label choices, we curated a group fromwithin the stations' listening areas, and were pleased to discover many had names relatable to UF, such as Swamp Fox, Blue Key, Gold Gator and others.

BOTTOM RIGHT: Our first poster, circa 2007. After some RKO-inspired sketches, a concept emerged where the poster became a 2-panel design, representing the sister stations working together to broadcast over a landscape of North Florida’s lush wilderness.

UF brand design expert

Selected Projects

Corporate Women UnleashedVisual Identity

WhisperCuts: A Speakeasy SalonBranding & Identity Design

IntersectionsEditorial Illustrations

UF: The Agency Look BookIdentity Design, Collateral

Gainesville Fruit Co.Art Prints & Branding

UF: Gatorade® 50th AnniversaryAnniversary Logo System

UF: Presidential Search MaterialsRecruitment Collateral

Exactech: Brand IdentityBrand Identity

MAVY MapMap Illustration

Moon, Mars and BeyondPoster Design

Exactech: Optetrak Ad CampaignAdvertising Design

UF: Real Liberty CityStorytelling Campaign

The Dead HeroesSports Trademark

The Nature of Our CommunityPromotional Campaign

Dive Gear ExpressIdentity & Advertising

Desert Cowboy ExpressPoster Design

RTI Biologics: Orlando RoyaleSales Meeting Campaign

The Call to AdventureEditorial Illustration

Harn Museum of ArtMerchandising Design

Titanic: Ship of DreamsMerchandising Art

UF: Swamp SymphonyPoster Design

Gainesville Regional UtilitiesAnniversary Campaign

IDEO copy

Certified Leader for Creativity

Grant Award Winner

Certified Design Thinker

Founding Vice-President

©2020 MetaVisual. All RIghts Reserved. The images and text of this site may not be used or appropriated in any manner without written consent. Portrait photography by John Jernigan. Trademarks and IP are copyrights of their respective owners.

MetaVisual  •  Gainesville, FL  •  352.262.4865