Photo: Suzy Rodriguez

Why MetaVisual?

I chose the name MetaVisual in 2007 to suggest that there is more to the world of graphics than what our eyes see. Like the metaphysical lies beyond what we experience, MetaVisual was founded upon the deep belief that the discipline of design has a fundamental responsibility: to integrate meaning and strategy with visual expression. For nearly 30 years I have pursued client relationships and opportunities that align with this purpose, and in the process have enjoyed the reward of supporting local businesses, entrepreneurs and startups – and the personal relationships that emerged. In time I began to realize a second purpose: A deep desire to celebrate the area I’ve made my home since 1986, and see Greater Gainesville grow, develop and mature as a creative community.

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While I engage in regional and national projects as a creative strategist, and even after nearly 10 years as a creative director for the University of Florida – MetaVisual has continued to exist as the manifestation of my commitment to all of Gainesville and its remarkable potential. I’m proud the legacy I leave will be linked forever to this place.

If your communications strategies need to be more creative, if your brand identity needs to be shaped and visualized – if your organization needs training to unlock its creative potential, we’d love to hear from you.

Jim Harrison is an award-winning communicator, graphic designer, visual artist and former Senior Creative Director and Faculty Lecturer at the University of Florida. While at UF he lead creative strategy at The Agency, an integrated communications firm within the College of Journalism and Communications, from 2016-2019. From 2010-2016 he was instrumental in guiding strategic creative efforts for the UF brand within the department of University Relations, as well as assisting other units across campus with their strategic branding, communications and design efforts. He has also spent time as an adjunct instructor of upper-division Graphic Design at the UF College of the Arts, and has taught design thinking for UF’s Innovation Academy. An IDEO certified Leader for Creativity, Jim regularly supports teams in pursuit of their best work, helping them use the creative process to solve tough problems.

In 2017 Jim was offered a promotion to a Faculty Lecturer in the College of Journalism and Communications, an opportunity rarely available to professional staff. As faculty, he designed Forward Thinking, a course on understanding and applying the psychology of creativity to bridge the gap between ideas and strategy. In 2019 with UF's Human Resources Department and College of the Arts, he co-created and launched the Academy of Strategic Creativity, a 6-month professional development curriculum for UF faculty, staff and leaders.

A designer and creative director in Gainesville for over 25 years, Jim founded the design studio MetaVisual, specializing in branding and visual systems, and is perhaps best known locally for the Gainesville Fruit Company. His graphic work, featured in multiple solo gallery exhibitions, has won numerous Gold and Best in Show ADDY awards, and is in the collection of the Library of Congress Prints & Photographs Division. He is a past recipient of a prestigious SAPPI Paper “Ideas That Matter” grant, and the founding Vice-President of AIGA Gainesville — the local chapter of the professional association for design.

Over the course of his career, Jim has worked with a diverse group of local, regional, national and global brands including Proctor & Gamble, McDonalds, Experiencias Xcaret, Marvel Comics, Mars Chocolate, Exactech, the University of Florida and many others




Every visual communicator has a responsibility to ask the question “Does my work add to this community in a meaningful, lasting way? Should it? Can it?” For almost 30 years I have worked to celebrate Gainesville and its thriving community with my work. Let's collaborate.

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Certified Leader for Creativity

Grant Award Winner

Founding Vice President

MetaVisual  •  3535 Southwest 63rd Lane • Gainesville, FL  32608 • 352.262.4865


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