Dive Gear Express

Brand Identity + Advertising 

Creative Direction + Copywriting + Design 

When asked to create something “unexpected and bold” for a worldwide retailer of highly technical diving gear, MetaVisual delivered a new logo and ad campaign to turn heads and grab attention. There’s no water to be found anywhere—just the kind of unexpected, striking visual to drive their point home and make a lasting impression. Especially in magazines full of masks, fins and miles of blue water. Upon seeing the first ad, the client immediately asked for a second to maximize the impact of a bold message.