Century Tower is the icon that dominates the landscape of the University of Florida campus. Built in 1953 to commemorate the 100th anniversary of the university, it was dedicated to UF students killed in the World Wars. In 1979, a cast-bells carillon was installed in the tower, giving the campus a daily recital of its unique sounds. Over the years, Century Tower has come to represent much of the university's tradition and ambition. 

The typography for each label in the series is distinct and unique. The Florida and Gators labels are the only two that use the same typeface. They are both angled so that they relate to each other when displayed side-by-side.