Gainesville Fruit Co. - 2004-2015

Landmark Art Prints, Series of 42 images 

Creative Direction
Brand Identity
Advertising, Copywriting
Packaging Design
Merchandising Design

It was the 10-year career itch. Burnout was looming, and the search for a creatve outlet resulted in a decade-long exploration of the heritage, history and landmarks cherished by residents of Gainesville Florida. Working in a faux-vintage aesthetic for a  produce company that never existed, the Gainesville Fruit Co. was a "what if" that became unexpectedly popular, and ultimately made my path towards forming MetaVisual a reality. 

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