The natural beauty of the original Florida shines brightest in Alachua County and the greater Gainesville area. As a popular Ecotourism destination, Gainesville and Alachua County are the gateway to an exquisite sub-tropical region. A thriving university town, Gainesville also offers an unprecedented level of arts & culture to accentuate its natural beauty. New to the area are the Florida Museum of Natural History’s permanent Butterfly Rainforest exhibit and McGuire Center for Lepidoptera. They are among the worlds largest butterfly collections—with thousands of specimens and hundreds of the beautiful free-flying insects—bringing another unique feature to Gainesville life.

The floral print in the background was inspired by Alphonse Mucha and the Art Nouveau decorative arts of the early 20th century.