Gainesville Regional Utilities

100th Anniversary messaging + campaign 

MetaVisual
Creative Direction
Copywriting
Illustration + Design

A publicly-owned utility, GRU has historically faced ongoing PR challenges surrounding its governance and relationship with the community. MetaVisual was asked to provide some creative insight and challenged to create an anniversary campaign that would place emphasis on GRU's value to the community. A series of graphic poster images were created to illustrate the components of GRU's operations, and copywriting revisited the utility's origins:

"GRU's century of service began with a simple idea: Serve us. SInce 1912 we've been measuring service to the community not in kilowatts, gallons, BTUs or bandwidth -- but in the power of people."

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